Call Now

123 456 7890


JAB’s New CEO Drives Coffee Excellence

JAB Announces New CEO as Joachim Creus Takes the Helm

Coffee-focused conglomerate JAB has recently appointed Joachim Creus as its new CEO. This move comes as part of a transition plan that sees Creus taking over from Olivier Goudet, who will remain with the company in a new capacity as a personal investor and advisor.

As managing partner at JAB, Creus has played a critical role in the success of the company, overseeing various strategic initiatives and driving its growth in the coffee industry. With his extensive experience and deep understanding of the business, Creus is well-positioned to lead JAB into the future.

Continued Commitment to Excellence in the Coffee Industry

JAB is renowned for its strong presence in the coffee market, with a portfolio that includes popular brands such as Peet’s Coffee, Caribou Coffee, and Keurig Dr Pepper. The company’s commitment to excellence and innovation has propelled it to the forefront of the industry, enabling it to capture significant market share and deliver exceptional value to its customers.

Under Creus’ leadership, JAB is expected to further expand its reach and solidify its position as a leader in the global coffee sector. His strategic vision and dedication to quality align perfectly with JAB’s core values, ensuring a seamless transition and a continued focus on delivering outstanding products and experiences to coffee lovers worldwide.

Driving Sustainable Growth and Impact

One of JAB’s key priorities under Creus’ leadership will be driving sustainable growth and making a positive impact in the communities where it operates. The company recognizes the importance of social and environmental responsibility and is committed to implementing initiatives that promote sustainability, fairness, and equality.

JAB’s existing sustainability efforts include investing in coffee farmers’ productivity and supporting programs that improve the livelihoods of coffee-growing communities. Under Creus’ guidance, these initiatives will be further strengthened, demonstrating JAB’s unwavering commitment to creating a sustainable and thriving coffee industry.


With Joachim Creus at the helm, JAB is poised for continued success and growth in the coffee industry. His strategic leadership, combined with JAB’s commitment to excellence and sustainability, sets the stage for an exciting future filled with innovative products, exceptional experiences, and a positive impact on the global coffee community.

Leave a Reply